BRIEF
Xplor is a travel agency offering premium hiking tours worldwide, driven by a passion for helping people connect deeply with nature. Unlike competitors focused on the challenge, Xplor celebrates the awe and beauty of the earth's charm.
SERVICES
Logo design, visual direction, tone of voice/copywriting, website design, print design.
SOLUTION
Being tasked to provide the copy, I found it fitting to express the brand's voice through poetry, awakening the audiences imagination and memory of a time they cherished in nature. A bold typeface for the logo was used to be easily identifiable in the travel industry and a color palette and visual direction that conveys their premium value and their focus on beauty and adoration. The visual identity is intentionally designed to attract their desired target audience of curious wanderers and those who value making memories through travel experiences.
